{"id":186,"date":"2007-10-18T15:45:38","date_gmt":"2007-10-18T15:45:38","guid":{"rendered":"http:\/\/www.the-finance-zone.co.uk\/uncategorized\/ryanair-breaches-ad-rules-again\/"},"modified":"2007-10-18T15:45:38","modified_gmt":"2007-10-18T15:45:38","slug":"ryanair-breaches-ad-rules-again","status":"publish","type":"post","link":"https:\/\/the-finance-zone.co.uk\/index.php\/2007\/10\/18\/ryanair-breaches-ad-rules-again\/","title":{"rendered":"Ryanair breaches ad rules again"},"content":{"rendered":"\n\n\n
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Budget airline Ryanair has again been accused of misleading claims by the Advertising Standards Authority (ASA). <\/strong>A national advert by the airline read “Robbed by Lastminute.com?”, stating that people buying tickets via an online agent were being “ripped off”.<\/p>\n

The ASA said the advert, which implied online agents overcharged people 100%, could not run “in its current form”.<\/p>\n

The airline has been forced to withdraw other adverts for breaching ASA rules, including claims over emission levels. <\/p>\n

Truthfulness<\/strong><\/p>\n

The latest case came after website Lastminute.com said Ryanair’s advert, depicting a burglar described as an “online agent”, denigrated and discredited their business.<\/p>\n

The ASA upheld Lastminute.com’s objection that the comparison was misleading, because it quoted prices that were only available to people in the Irish Republic.<\/p>\n

The ASA said using Lastminute.ie “did not constitute a relevant comparison for customers in the UK”.<\/p>\n

It also upheld another complaint against Ryanair by Lastminute, after the airline said the site did not supply terms and conditions and failed to notify customers of changes – neither of which were true.<\/p>\n

A spokesperson for the ASA said that despite being criticised, Ryanair had continued to make “equally outrageous claims”.<\/p>\n

In July, the airline retracted a claim underplaying the role of aviation on the environment.<\/p>\n

In a press campaign, the firm said the airline industry represented “just 2% of carbon dioxide emissions”.<\/p>\n

The ASA ruled it broke rules on truthfulness by not saying the figure was based on global rather than UK emissions.<\/p>\n

In August, Ryanair was banned from saying its flight from London to Brussels was quicker and cheaper than the same trip by Eurostar.<\/p>\n

It emerged that the airline had not included the time or cost it took to travel to Stansted in the figure.
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Budget airline Ryanair has again been accused of misleading claims by the Advertising Standards Authority (ASA). A national advert by<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"colormag_page_container_layout":"default_layout","colormag_page_sidebar_layout":"default_layout","footnotes":""},"categories":[9,48],"tags":[],"class_list":["post-186","post","type-post","status-publish","format-standard","hentry","category-companies","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/the-finance-zone.co.uk\/index.php\/wp-json\/wp\/v2\/posts\/186","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/the-finance-zone.co.uk\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/the-finance-zone.co.uk\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/the-finance-zone.co.uk\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/the-finance-zone.co.uk\/index.php\/wp-json\/wp\/v2\/comments?post=186"}],"version-history":[{"count":0,"href":"https:\/\/the-finance-zone.co.uk\/index.php\/wp-json\/wp\/v2\/posts\/186\/revisions"}],"wp:attachment":[{"href":"https:\/\/the-finance-zone.co.uk\/index.php\/wp-json\/wp\/v2\/media?parent=186"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/the-finance-zone.co.uk\/index.php\/wp-json\/wp\/v2\/categories?post=186"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/the-finance-zone.co.uk\/index.php\/wp-json\/wp\/v2\/tags?post=186"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}